InMail and email both work, but they perform differently depending on candidate intent, role seniority, and how fast you act after shortlisting.
18%InMail avg reply
32%Email to recently OTW
24hBest send window
Example query
- Keywords
- Outreach cohort
- Location
- EU tech
- Filters
- Recently OTW first
- Experience
- Contact enriched
When InMail wins
InMail fits passive senior hires where email is unavailable and the role needs a highly personalized LinkedIn-native message. Budget InMail credits for niche roles only.
When email wins
Recently OTW candidates respond faster to direct email, especially for high-volume agency workflows. Enrich at save-time and send within 24 hours of shortlisting.
Try this query in the live demo — 5 candidates, no signup required.
Hybrid playbook
- Email first for recently OTW active segment
- InMail for passive senior backups
- Follow up once after 4 business days
- Track reply rate by channel weekly
See Improve Reply Rates and Contact Enrichment.
